Local SEO Services
What are Local SEO Services
Search Engine Optimisation (SEO) is the art of ensuring your businesses can be easily found online, by clients using the Google Search Engine (and others), to search for specific keywords relevant to your business.
Most businesses aim to rank as high as possible for targeted ‘Google search terms’, because for a fraction of the cost of traditional marketing methods such as paid television, print or radio advertising, SEO allows businesses to:
Example of Local SEO Services in Perth
Joe’s Plumbing services the suburbs of Leederville, Mount Lawley, Subiaco and South Perth. Our Local SEO Services ensure that when Mrs Redmond, in Subiaco, uses Google to search for ‘Plumber near me’ or ‘Plumber in Subiaco,’ Joe’s Plumbing ranks as high as possible in the Google search results (ideally on the first page of Google and in the top 3 search results), so that Joe’s business can be easily found by Mrs Redmond and he has the best chance of securing her business.
Why Your business needs Local SEO Services
This is what the data is telling us about local SEO Services:
MY BUSINESS HAS A WEBSITE - WHY DO I STILL NEED LOCAL SEO SERVICES?
Your Website is your Ferrari
SEO is the Fuel
Local Search Engine Optimisation services are the fuel that needs to be regularly topped up, to power your business website to the top of the Google Search Engine Rankings.
Website Maintenance Services is your Trusted Mechanic
Why Choose Discerning Digital
Focus on What Works/Dedicated SEO Expertise
Long Term Partnerships / No Bullshitters
Data Driven Insights & Analysis
Our SEO Services
What We Do
We specialise in Local SEO Services.
What We Don‘t Do
We don’t do Social Media Marketing. We are a local SEO Company. This means we spend our time perfecting our Local SEO services, which data shows is the most effective digital marketing strategy.
The types of Local SEO Services we offer are:
At Discerning Digital, we provide local SEO services that improve your website’s local SEO ranking by creating and optimising your Google My Business (GMB) or Google Business Profile to give you the best chance of attracting your ideal client.
Let us show you how we can use Local SEO Services to improve your websites' Google Rankings
Frequently Asked Questions (FAQs)
SEO is an acronym for Search Engine Optimization. The foundation and bedrock of all SEO practices is optimisation. Once your website is highly optimised, your ranking and online visibility also increase. Your website will automatically find its way to the first page of search engine results pages (SERPs). You will gain more traffic, and there will be a dramatic increase in your customer retention rates and revenue.
SEO is the practice of increasing your business visibility online by making your website rank first on search engine results pages like Google and Bing. Search engines scan through your website to fully understand what it’s all about. The best SEO strategies help search engines to easily understand what your website is about and help it rank for specific keyword searches. Therefore, Search Engine Optimisation serves to increase the quality of traffic you receive on your website.
Both SEO and local SEO Services work to boost your website’s visibility in search engine results, making it easier for potential customers to locate, contact, and buy from your company. The difference is Local SEO Services help you grab local search territory and engage with local searchers, whereas traditional SEO focuses on increasing your site’s visibility on a national or international scale. Most techniques used for search engine optimisation also applies to local SEO. Nevertheless, a local SEO company will use targeted tactics to put you in touch with searchers in your local area.
A local SEO company may offer both SEO and Pay-Per-Click (PPC) advertising services. The difference between the two is that content developed for your site by a local SEO company works continuously for you, without interruption. Once the content has been written and is posted to your website, by your local SEO Company, it will continue to be indexed by Google and generate traffic to your website until your website no longer operates. In contrast, as soon as your Pay-Per-Click (PPC) marketing budget runs out, your website will no longer display in search results. SEO owns your traffic, whereas PPC rents it. Therefore, although SEO may cost time and money, it is still more cost-effective than Pay-Per-Click over the long term.
Yes and No, though there are differences between the ranking factors of the various Search Engines, some factors are also shared. A local SEO company would evaluate your business as to the viability of needing to rank well on each Search Engine based on the visitors you are targeting. Howver, statistics have shown that over 90% of organic traffic comes from Google. Since Google is your target market’s major search engine, your local SEO company will build your SEO strategy with Google as the primary focus.
Like any craft in life, if you have a passion for doing SEO like we do, you can certainly learn to it yourself without engaging a local SEO company. It requires that you implement basic SEO strategies across your website with the right knowledge. However, if it is not your jam, SEO can be very time-consuming, and to do it effectively, you need to consider on-page SEO, Off-page SEO, and technical SEO. Also, you need to be up to date with the latest SEO trends and ranking factors of various search engines, which change from time to time. Therefore, even though you can do SEO yourself, it is always advisable to contract it to a local SEO company to you can focus on what you love to do.
- Page Load Time: If your website loads too slowly, customers will quickly leave and go to a competitor’s website. Additionally, all search engines, including Google, rank your website lower for having a high Page Load Time. For your site to rank first in search engine results pages, your local SEO company must pay close attention to your Page Load Time and other technical SEO factors (such as your site’s structure and navigation). Technical SEO is a major SEO ranking factor across all search engines.
- Keyword: This is another major SEO ranking factor. Statistics reveal that one reason websites rank low in search engines is poor usage of keywords. For your website to rank first on search engine results pages, your local SEO company must use the right keywords. Keywords must be carefully researched and chosen to represent what customers are actually searching for, in your niche industry.
- Content Creation: If your local SEO company publishes high-quality content on your website, visitors will find your site quickly and visit your site regularly, to learn more. This further increases the amount of time visitors spend looking at your site and boosts your ranking on search engines.