Achievements
Within the frist 14 days
Sound Familiar?
He has a solid business built on relationships. That was enough, until it wasn't.
A solid local reputation can carry a local trade business a long way. For Bears Fencing and Supplies in the South West, it had done exactly that for years. Work came through word of mouth, returning clients, and the occasional enquiry from a decade-old website.
Then a significant development contract got pushed back. Not cancelled, just delayed. But months without that work on the books meant they needed to find jobs, and find them quickly.
The pipeline they had always relied on was not built for urgency. There was no way to turn the tap on stronger overnight.
If your business runs on relationships and word of mouth, that model works right up until the moment you need new work quickly from other marketing channels. When a project falls through or the phone goes quiet, there is nothing to turn to.
That is one of the most common situations we see with local trade businesses. And it is exactly what Google Ads, done properly, can be used to solve.
Who are they?
Bears Fencing and Supplies, South West WA
Clay Foster runs Bears Fencing and Supplies, a fencing installation and supplies business in Dunsborough servicing the broader South West of Western Australia, covering Bunbury, Busselton, Margaret River and surrounds.
The business handles both residential and commercial fencing and gate work alongside supplying fencing materials to trade and retail customers. Typical jobs range from $5,000 to $15,000+.
Bears Fencing had built its reputation the old-fashioned way. Good work, repeat clients, and strong relationships in the local industry. Their website was nearly ten years old and generated the occasional enquiry, but it was never a reliable source of new work.
Clay had no Google Ads account and no history with paid search. When a major development contract was delayed, he needed a reliable source of new jobs, and he needed it fast.
What We Did
Build it right from the start, then let it work.
Starting from scratch meant we could set the account up properly without having to undo anyone else’s work first.
Before the campaigns went live, we installed full conversion tracking. Every phone call, every enquiry form, every click to call, tracked and attributed from day one. Clay would always know exactly where a lead came from and whether the ads were bringing in real work.
Campaigns were structured around the services Bears Fencing actually offers, with geo targeting set to the areas Clay could realistically service across the South West. Budget went where it needed to go, to the specific service that was their most profitable.
The focus from the start was enquiries, not clicks. Enquiries flooding through their inbox and Monthly reporting meant Clay always had a clear picture of what was coming in and why.
The Results
First job deposit in 14 days. The phones haven't stopped since.
Within the first fortnight of the campaigns going live, Bears Fencing had already received a deposit on a job sourced directly through the ads. For a business with no prior Google Ads history, that was a significant moment.
“Just wanted to let you know the phones are running hot, the leads are steadily coming in and we have just received our first deposit via Google Ads!” Clay Foster, January |
The enquiries kept coming. Consistent leads across the South West for the kinds of jobs Bears Fencing is built to take on.
The development contract that prompted the call to Discerning Digital is still on the books. But Bears Fencing no longer needs to depend on it.
If your business runs on relationships and the phone has gone quiet, that’s the problem we help you to fix.