Achievements
Sound Familiar?
Ben tried agencies before. They’d taken his money and delivered very little results. He definitely wasn’t in a hurry to do it again.
There’s a version of this story that a lot of business owners know well. You invest in a marketing agency. They talk a good game, put together a plan, and charge you accordingly. A few months later, you’re not sure what you paid for. The leads didn’t come, or the ones that did weren’t right, and the agency has an explanation for why it’s taking longer than expected. You give it more time. Eventually, you stop.
Ben Jenkin had been through variations of that experience more than once. By the time he came to Discerning Digital, he’d tried many different agencies and different strategies. None of them had produced the kind of results that made the investment feel worthwhile. He was sceptical, and that scepticism was entirely reasonable.
What changed things wasn’t a promise. It was the moment he took the advice from his business coach to work with us, the enquiries started coming through and the clients he was speaking to actually signed. When the work being generated by the ads became real, paying clients sitting across the table from him, the scepticism gave way to something else entirely. In fact, he got so excited we got a call each time a client we sent him signed!
“We’re currently at a 4 to 1 ratio. Which is really good. And if I sign the people I met yesterday, that’ll be roughly a 5 to 1.” Ben Jenkin, Jenkin Property Solutions |
If you’ve been through agencies that didn’t deliver and you’re not sure it’s worth trying again, that’s one of the most common things we hear from property service and trade businesses. The scepticism is natural. What we do is show you the results in the data before you’re asked to take anyone’s word for it.
Who are they?
Jenkin Property Solutions, Perth
Ben Jenkin runs Jenkin Property Solutions, a buyer’s agency helping Perth home buyers navigate one of the most competitive property markets in the country. The business works with people purchasing their first home, upsizing, downsizing or building an investment portfolio across Australia, with a focus on taking the stress and guesswork out of the buying process.
Buyer’s agents live and die by their pipeline. When a client engages JPS, they’re making a significant financial decision, and they’re actively searching for someone they can trust. That search often starts on Google. Ben understood this. He’d invested in marketing before to try and capture that demand, through different agencies and different approaches. None of it had worked the way it was supposed to, apart from a few small suburb pages his mate made.
By the time he came to Discerning Digital, his expectations were measured. He’d been promised results before. What he hadn’t had was the tracking and structure that would actually let him see whether any of it was real. That’s where we started.
What We Did
Start with what’s provable. Build from there.
With a history of marketing spend that hadn’t delivered, the most important thing we could do for Ben was make the results visible from day one. Before anything else, we installed full conversion tracking. Every phone call, every form submission, every enquiry traced directly back to the ads. For the first time, Ben could see exactly what the spend was producing and what each lead was costing him.
Campaigns were structured around the specific services JPS offers, with geo targeting set to the areas where Ben can realistically win work across Perth and surrounds. Budget went where it needed to go, not where Google’s defaults would send it.
Keywords were tightened to match the searches people actually make when they’re looking for a buyer’s agent, and an expanded negative keyword list cut out the irrelevant traffic that would otherwise drain the budget without producing results.
The focus from the start was enquiries, not clicks. Monthly reporting gave Ben a clear, ongoing picture of what was coming in and what each lead was costing, without him having to dig through the account himself.
The Results
4 to 5 times the total marketing spend within the first few months. Leads over Christmas. And the moment scepticism turned into something else.
Enquiries started coming through. But the real shift for Ben wasn’t the leads. It was when those leads became signed clients. Actual qualified people, brought in through the ads, choosing to work with Jenkin Property Solutions. That’s when the numbers stopped being numbers on a screen and started being something he could feel in the business.
One of the more telling results was what happened over the Christmas and New Year period. For most professional services businesses, enquiries dry up almost entirely across the holiday break. Ben kept getting leads.
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“Had leads over Christmas and New Year, which you’d never normally get.” Ben Jenkin, Jenkin Property Solutions |
The return on total marketing spend, including management fees, started between 4 and 5 times what was going in. With a prospective client about to sign at the time he reported this, he expected that figure to keep climbing.
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“We’re currently at a 1 to 4 ratio or 4 to 1. Which is really good. And if I sign the people I met yesterday, that’ll be roughly a 5 to 1. So yeah.” Ben Jenkin, Jenkin Property Solutions |
For a business that had previously relied on referrals and relationship-based work, having a consistent, trackable source of new enquiries arriving even during the quietest period of the year represents a meaningful shift. The pipeline is no longer dependent on who Ben knows or who happens to refer him at the right time.
It runs. And the data shows it working.
If you’ve been burned by agencies before and you’re not sure it’s worth another go, that’s the problem we help you to fix.