Insights

If you’ve spent money with a marketing agency before and walked away with less to show for it than you expected, you are not alone. Most property services and trades owners I speak to have at least one story like it. Sometimes two. A monthly fee that kept getting charged while the enquiries stayed thin, […]

So your Google Ads account has been running for a while now. Some months feel good. Others feel quieter than you would like. You get the odd enquiry and you can make a reasonable guess that it came from the ads, but you are not really sure. The card keeps getting debited every month and

You finished work hours ago. You’ve had a bite to eat. Your house has gone quiet. And somewhere in the back of your mind, another week’s worth of questions is still running a loop in your mind. Did that last quote come through? What’s on for next Monday? Is Tuesday looking light? Will there be

You can feel it. The bad news is increasing and heavy. Interest rates are up. Costs are climbing. Clients are taking a bit longer to commit. And somewhere in the back of your mind, a voice is telling you to tighten everything up and ride this out as lean as possible. If you run a

You’ve built a business you should be proud of. Your work is great, your clients keep coming back, and your reputation has been earned through years of doing things the right way. So why is there a business down the road, one you know isn’t doing things to the same standard, that seems to be

Is there a staff hire that you’ve been thinking about for months? Maybe longer. You’re not alone. Many owners of property service and trade businesses face the same dilemma.   You know you need another pair of hands. The work is there. The enquiries are coming through. You are stretched thin, and you know it. But

If you have been running Google Ads yourself at any point and felt like something was working but you you weren’t 100% sure, you are not alone. That feeling is one of the most common things I hear from local service business owners trying to run their own ads. And I can tell you that

Most trade businesses that struggle with price shoppers are trying to solve the problem in the wrong place. They focus on how to handle the price objection once it comes up. How to justify the quote. How to talk someone out of going with the cheapest option. And sometimes that works. But it is treating

When you are working on your own, a slow week is uncomfortable. You adjust, you tighten up, you make calls. The financial pressure is real but it’s just on you to carry it. When you have people on wages depending on you, the same slow week is something different altogether. The payroll obligation does not

Tradies know this feeling well. Things are running smoothly. There is good work on the books, reliable clients, maybe a significant commercial contract keeping the revenue consistent.  Then something changes out of the blue. The contract gets delayed. A major client pulls back. The referrals slow down. And you realise, possibly for the first time,